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Customers read reviews like job reports. Contractors who ask at the right moment earn the kind that get hired from.
Ask in person at the service handoff, hand the customer a direct link, and reply to every review with specifics. Reviews that name the job, the timeline, and the outcome are the ones future customers trust.
The request belongs at the end of a good job, face to face, not in a mass email days later. One plain sentence works. No pressure, and never tie anything of value to a rating.
Reviews that get you hired mention the job type, the timeline, and one detail only a real visit would produce. When you reply, add specifics too: thank them for the named job and sign with a real name.
Ask on every finished job, not just the easy ones. Track which crews and weeks produce reviews so you can coach the quiet ones, and keep your profile current so new reviews land somewhere convincing.
At the handoff, right after the customer has seen the finished work and is satisfied.
No. Never tie anything of value to a rating. Ask every customer equally and accept what they write.
On your contractor profile, where customers compare you. Claimed profiles collect trust faster.