Solutions
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Your profile is your storefront. A light routine keeps it accurate while competitors let theirs go stale.
Review your profile once a month: services, service area, photos, contact details, and review replies. Small steady updates beat a big yearly overhaul, and customers can tell which profiles are alive.
A service gets dropped but stays listed. A phone number changes. Reviews sit unanswered for months. None of these is dramatic, and together they quietly tell customers you have stopped paying attention.
Confirm services still match what you sell, confirm the service area still matches where you go, add two or three recent job photos, reply to every new review with specifics, and test your contact path the way a customer would.
Prefer profiles that look lived in: recent photos, reviews from the last few months, and replies from the contractor. A profile untouched for a year deserves extra verification.
Monthly for active contractors, quarterly minimum, plus after any service or contact change.
Reply to new reviews and confirm your phone number works. Those two preserve most trust.
No. Accurate current information helps customers choose you.